The work of DK Global Inc. has made its way through countless courtrooms over the years.

Computer animations of accidents, shootings and product failures have changed the way attorneys present their cases.

Now the Redlands-based company, which specializes in document imaging, e-Discovery, 3-D animation, trial graphics and micrographic services, is branching into the commercial realm with the recent launch of i-spot video, a marketing video service designed specifically for the Web.

It's an infomercial that company officials say every business should have on its Web site to catch the attention of site visitors.

"You have a window of opportunity to catch their attention, get them deeper into what your business philosophy is and what the specialties you offer (are) -- your products and where they are," said Michael Caldwell, the president and founder of the company. "i-spot allows you to draw them in to show what you do so they remember you."

It's an attempt to help small businesses save money in this economy by expanding their Web presence at an affordable cost, he said. The videos, which will cost businesses $995 for an approximately 15-second spot, will include video and computer-animated graphics.

It is a more cost-effective alternative to the corporate short films the company has been producing for two years. The short films are documentary-style videos that usually run for about two to three minutes and cost between $3,000 and $5,000.

It's a new approach for a company that has made a name for itself by doing what it is good at. The company has come a long way since it started in 1999, when the concept of scanning documents had just become mainstream.

"I saw the needs for doing the conversion of evidence for trial and presenting it. So we began by converting evidence, using trial presentation software to present documents. It was revolutionary, it was groundbreaking, it was interactive. We would pull the document out up on a screen and pull a paragraph out, and they would say, 'Wow, this is amazing,' " Caldwell said.

The company has established its reputation through the production of courtroom videos, creating 3-D animations of everything from car accidents to surgical procedures. The re-enactments showcase the occurrence or procedure from several points of view.

"It's almost like going into the operating room and filming it, but we have control over the camera; we can do things you can't do with a traditional video camera," Caldwell explained.

The company continued to evolve, expanding its capabilities by constantly upgrading and utilizing the newest type of animation and editing software. The work of the company's 11 employees, including several videographers, animators, graphics specialists and production leaders, had nearly become a necessity in the local legal industry, Caldwell said.

"We were finding a need to change the way we present our cases; the jury is so accustomed to watching the television, searching the Internet, we need to be aware of the cognitive aspect of presenting our information to them," he said.

Caldwell said the concept of short videos on the Web is not new to the marketplace, but he believes his company has the momentum it needs to make i-spot a mainstream product. In a time when many companies are hesitant to try new things, he said it only seemed to make sense to expand his product line to attract new customers, such as small-business owners. He said those who are reluctant to establish a Web presence are only painting themselves into a corner.

"Skeptics don't understand the power of Web marketing and the fact that their customer base is now looking at their Web site as a source for finding a solution to their problem or a new product," Caldwell said.

Caldwell said multimedia advertising is the wave of the future, and sometimes it's just about taking a risk.

"Gamble, roll the dice, that's what I've made a career out of doing, so I think that will be my idea for the future. Grow the business lines and grow the reach of DK Global," Caldwell said. "But also not be afraid to step out and do something new and never stop innovating."