03/04/2010

I've never been much of an athlete. In fact, in kindergarten, I had such a difficult time climbing the thick, giant rope that dangled from the ceiling in our gym that, when I finally achieved the goal, my PE teacher invited me to perform at Parents' Night. The other invitee was a sickly girl named Nancy.

02/18/2010

Stellar copy essential for web site
No doubt you're familiar with the game of telephone, where you whisper something to the first person in a line and then wait to hear how the message gets scrambled on the other end? According to the Guinness Book of World Records, the current record-holding "telephone game" whisper is, "They inherited the earth and then the army came and scorched it." The final words passed on were "Mayfield College."

02/03/2010

Take cues from Pepsi's super decision
I grew up in a suburb of Denver. So, I'm a die-hard Broncos' fan. Far from fair-weather enthusiasts, my family watched NFL games no matter how poorly the home team was doing. And in the early 1970s, before the "Orange Crush" defense led us to Super Bowl XXII in 1978, our devotion was tested on pretty much a weekly basis.

01/20/2010

Pay Per Click model gets straight to qualified leads
On the heels of the holiday season, our house looks a bit like a war-torn country. Half-eaten plates of cookies, broken candy canes and stale cinnamon rolls crowd the kitchen counter. Torn tissue paper and abandoned gift bags pepper the living room floor. Opening a cupboard is like preparing for a bomb blast, requiring deft "duck and cover" maneuvers to guard against plastic Del Taco cups and Tupperware that fall like mortar.

01/07/2010

Starting the year by trimming the fat

Like most other Americans, on the heels of holiday indulgence, I spend January exploring diet trends. When I find one that sounds promising, I head to the grocery store with a laundry list of weird, expensive food substitutes. Last year, I tried the Flat Belly Diet. It appealed to me mostly because it allowed rather large quantities of dark chocolate and peanut butter. And here's a shocker--it didn't work! But it did manage to give me acne.

If it improves cash flow, you might give it a try
Although I'm not an economist, based on the checkout lines this week at Target, I would surmise that consumer confidence is on the rise. My first clue should have been the parking lot. I drove around aimlessly for hours, finally settling on the only empty spot I could find...in Texas. After I hiked in, the chaos at the front door reminded me of the mob scene in the cult classic, Soylent Green.

Column: Bowling on a Budget

If you would like to extend your customer base, you'll have to broaden your advertising horizons. To hone in on ideal markets, follow the money.
And, you can do this regardless of the size of your marketing budget.

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